Toei Animation Forms Toei Games, First Project Reveal Set for April 24

Toei Company has officially established a new gaming label, Toei Games, marking a deeper push into the video game space.

The company confirmed that its first project will be revealed on April 24, though no additional details about the title have been shared yet.

Best known for its work in anime and film including major franchises like Dragon Ball and One Piece Toei’s move into game publishing signals a broader effort to expand its IP beyond traditional media and into interactive entertainment.

Right now, it’s unclear whether Toei Games will focus on original titles, adaptations of existing anime properties, or a mix of both, but the April 24 reveal should give a clearer picture of the label’s direction.

A major anime powerhouse is stepping further into games, and we won’t have to wait long to see what that looks like.